Welcome
Follow Your Analytics
Helping turn your digital presence into real results
About Analytics by Erika
My name is Erika and I am the founder and owner of Analytics by Erika, a small marketing company eager to help businesses grow!
I started Analytics by Erika through the Ontario Summer Program in June 2023. I am currently attending Western University and am enrolled in the BMOS (Business Management and Organizational Studies) program with a specialization in Consumer Behaviour.
Ever since working in digital marketing and analytics, I've been focusing on one core question: "Why do some digital presences drive real results, while others don't?"
It comes down to how everything is positioned, how clearly it communicates, and how well it performs as a system.
Many individuals and businesses are active online, but without a clear understanding of what's actually working, what's being ignored, and what's driving action.
I operate at the intersection of strategy, analytics, and forecasting. I'm not just improving how things look, but understanding how they perform and where they're going.
Every product is driven through an analytics-driven lens, not just tracking performance, but interpreting it and using it to guide decisions.
If something in your digital presence feels misaligned or underperforming, it's rarely random. It's a signal. And it's usually where the biggest opportunity sits!
Read AURA by Erika
AURA by Erika is an extension of Analytics by Erika, created as a space to go beyond surface-level marketing and explore what’s actually shaping performance right now. It’s where I break down emerging trends, evolving platform behaviour, and the strategic shifts that are influencing how content performs and converts.
Rather than generic tips, AURA focuses on practical insight. You’ll find a mix of deeper analysis, best practices, and applied ideas that help you understand not just what to do, but why it works and how to use it effectively. The goal is to give you a clearer perspective on your own marketing so you can make more informed, intentional decisions.
New content is released every second Monday, so you can stay consistently updated on what’s changing, what’s working, and what’s worth paying attention to.
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